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North America

Subculture Series: The Disney College Program

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Subcultures are what drive Gen Z’s interests—and our newest Subculture Series explains how brands can engage with these hyper-passionate communities…

TL;DR

  • The Disney College Program has created a subculture of students eager to work for a brand they love
  • The program is a pipeline of passionate young employees to become devoted Disney Adults
  • DCP members are living out their childhood dreams, so they don’t mind spending the money they earn right back into their workplace
YPulse’s Subculture Series shares deep dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. Our research shows how these gens thrive off connectivity and find solace in niche communities (and there’s a lot of them). While some involve fandoms they love, others involve deep trends and highlight bigger cultural shifts. This month, we’re taking...

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