Snapchat doesn’t want to be seen as a social media platform anymore. The platform has been working to distance itself from other platforms to focus on being a place where users can authentically connect and share their lives without the pressures of “popularity contests.” CEO Evan Spiegel has expressed a desire to provide personal connections, positioning Snapchat as a messaging service rather than a typical social media app. The new “Less social media. More Snapchat.” campaign aims to appeal to more users by emphasizing its unique approach to online engagement, away from a curated feed. (Social Media Today)
📊 YPulse data: Snapchat is the number one app that 13-17-year-olds use to send messages to friends / family
