It would seem that gaming is a place where diversity would thrive, with players exploring many different worlds as characters that could look like anything. But there’s still a disparity between the people playing the games and the representation they’re seeing on screen. GLAAD’s 2024 Gaming report on LGBTQ+ players found 17% of active gamers identify as LGBTQ+, but less than 2% of console games currently available feature LGBTQ+ characters or storylines. YPulse’s own Gaming report data shows nearly all LGBTQ+ 13-39-year-olds play video games in some capacity and 78% of LGBTQ+ who play video games agree: “I wish video games...
11/15/23
Gaming Report
The role of gaming in young consumers’ lives is vital for all brands to understand. It’s riva...
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