Taylor Swift caused a viral moment that brands can draw inspiration from. Hours before winning Album of the Year at the Grammys for “Midnights,” fans noticed the front page of Swift’s website had a very intriguing 14-word error message. Fans speculated if this was a real error message or if Swift was leveling up her game by using a riddle with hidden easter eggs. Just after her announcement of a new album, “The Tortured Poets Department,” the site was back up with release details—putting the error’s viral moment behind in favor of new excitement. Whether the message was in fact real or baiting the dedicated fandom’s desire to solve bread crumb mysteries, it shows how a viral moment can be made of the simplest content when a name that big is involved. (Inc.)
