Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
Western Europe

Young Europeans Use WhatsApp More Than TikTok

PDF

WhatsApp is young Europeans’ most-used social media platform and brands should be using it to connect with these gens…

TL;DR

  • WhatsApp is the top social media platform young Europeans use daily
  • It’s also the platform they actively post, message, and comment on the most
  • Meta has released features to encourage brands to increase their presence on WhatsApp so brands should make the most of it
YPulse’s Social Media Monitor data shows WhatsApp is beating out every other social media feed among young Europeans but, so far, the platform received little attention from brands. To be fair, WhatsApp was designed as a private text-focus app comparable to Apple’s iMessage, so brands couldn’t always do much on the platform. But things are...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?