The Sopranos is celebrating its 25th anniversary in 2024 and is uploading micro-episodes to TikTok to commemorate the occasion. Warner Bros. Discovery is sharing 25-second recaps of each episode on a new TikTok account—letting users theoretically watch full seasons in a matter of minutes. Currently, the series is in the middle of season two and the recaps will continue until the controversial season six finale. The aim is to entice new viewers to binge-watch the iconic show by delivering key moments in “bite-sized packages,” which we know is already a huge trend among young viewers. Pop-up versions of Satriale’s, where fans can order Sopranos-inspired sandwiches, will also be available—engaging yet another young consumer-loved trend. YPulse (already correctly) predicted that in 2024, more media brands would take to TikTok to rack up views on micro-binge clips, as this habit is set to eat into traditional watching time. (Tubefilter)
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