Kylie Jenner is launching Khy, a new fashion brand. 

Kylie Jenner is launching Khy, a new fashion brand. According to the Wallstreet Journal, the brands first collection can be best described as “the wardrobe of a biker babe during the apocalypse — who happens to have internet access and a Pilates-toned body.” Overall, the brand is set to include “wardrobe basics, staples, and investment pieces” inspired by Jenner’s personal style. Officially available on the brand’s website today, the drop includes 12 pieces from its first collab with Berlin-based gender-neutral brand Namilia, founded by Nan Li and Emilia Pfohl. (Teen Vogue)