Influencers and Gen Z made Valorant a top mainstream video game.Unlike some other first-person shooter games, the wildly successful ones at that, Valorant isn’t set in a realistic war setting. The game is more fantastical than that, and boasts a far more diverse cast of characters in turn. It’s also free to play—but owner Riot Games makes enough on cosmetic skins for weapons (not even character outfits) to keep it that way. And though the game is touted as harder to excel at than popular favorites like Fortnite, even that is part of its appeal and cool factor for those who are streaming their wins and playing in tournaments. YPulse data shows that shooter games are favorites for both Gen Z and Millennials, and even parents say Call of Duty is their children’s fifth favorite video game. (Bloomberg)
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