Young consumers are increasingly driving the growth of the luxury sector, reports estimate that by 2026, young people are expected to account for more than 75% of luxury product buyers. As a result, luxury brands are doubling efforts to win attention and affinity from Gen Z. And even though YPulse data from WE Luxury Report shows Louis Vuitton is already the second luxury brand European Gen Z most want to own, the luxury house’s recent marketing efforts have stacked up in several categories of Gen Z interest. LV is frequently making the headlines for noticeable marketing coups, such as the nomination of Pharrell Williams as the brand’s new menswear creative director. But having cultural icons like Williams represent Louis Vuitton isn’t the only example of how the French brand is staying relevant in the eyes of young consumers. Here are three other effective ways the luxury fashion brand is reaching out to European Gen Z: Photo courtesy of Louis Vuitton Louis Vuitton is becoming a name in sports as...
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