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How Brands and Athletes are Meeting Gen Z Girls’ Growing Interest in Sports

Here’s what brands and athletes are doing to cater to Gen Z girls’ growing interest in sports…

Written and Edited by the YPulse Editorial Team

Aug 24 2023
North America

KEY TAKEAWAYS

Cracker Jack, Budweiser, and Snapchat all created hype around this summer’s Women’s World Cup with various campaigns and activations
Angel Reese, Olivia Dunne, and Alex Scott are supporting causes they care about to support women in sports
Disney is pushing for advertisers to promote more women’s sports sponsorships with their Level Up initiative

Gen Z girls’ increased interest in sports is breaking stereotypes. Compared to last year, there has been a +15pt increase in the total number of Gen Z women who consider themselves sports fans. In 2022, YPulse reported that social media was a big factor that attracted Gen Z females to sports, and while these young women still engage on social media, there’s been a shift in how they watch the sports they follow. This year, YPulse’s Sports and Athletics report shows over a third say they watch a sport they follow live and in person, a +13pt increase from 2022....