Gen Z girls’ increased interest in sports is breaking stereotypes. Compared to last year, there has been a +15pt increase in the total number of Gen Z women who consider themselves sports fans. In 2022, YPulse reported that social media was a big factor that attracted Gen Z females to sports, and while these young women still engage on social media, there’s been a shift in how they watch the sports they follow. This year, YPulse’s Sports and Athletics report shows over a third say they watch a sport they follow live and in person, a +13pt increase from 2022....