Gen Z girls’ increased interest in sports is breaking stereotypes. Compared to last year, there has been a +15pt increase in the total number of Gen Z women who consider themselves sports fans. In 2022, YPulse reported that social media was a big factor that attracted Gen Z females to sports, and while these young women still engage on social media, there’s been a shift in how they watch the sports they follow. This year, YPulse’s Sports and Athletics report shows over a third say they watch a sport they follow live and in person, a +13pt increase from 2022. And of the sports they’re heading to stadiums IRL, basketball and football are their top-ranked sports within the last year. So, while social media may have sparked the trend in previous years, Gen Z women are now cheering from the court / field to support the teams / sports they enjoy. Some brands have already taken to encouraging these young female fans themselves to get involved too. For...
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