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How Brands and Athletes are Meeting Gen Z Girls’ Growing Interest in Sports

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Here’s what brands and athletes are doing to cater to Gen Z girls’ growing interest in sports…

TL;DR

  • Cracker Jack, Budweiser, and Snapchat all created hype around this summer’s Women’s World Cup with various campaigns and activations
  • Angel Reese, Olivia Dunne, and Alex Scott are supporting causes they care about to support women in sports
  • Disney is pushing for advertisers to promote more women’s sports sponsorships with their Level Up initiative
Gen Z girls’ increased interest in sports is breaking stereotypes. Compared to last year, there has been a +15pt increase in the total number of Gen Z women who consider themselves sports fans. In 2022, YPulse reported that social media was a big factor that attracted Gen Z females to sports, and while these young...

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