Magazines were once the go-to source for beauty and style, dictating what was in or out.

Magazines were once the go-to source for beauty and style, dictating what was in or out. Now, 82% of women believe that social media dictates the definition of modern beauty, and 63% think it is more influential than print, film, and music. Social media puts the power in the hands of consumers, and has helped beauty perceptions develop a more positive message. (Mashable)