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Tommy Hilfiger has tapped Insta-famous icons in fashion and local Instagrammers to hype his New York Fashion Week runway show on Instagram.

Tommy Hilfiger has tapped Insta-famous icons in fashion and local Instagrammers to hype his New York Fashion Week runway show on Instagram. The campaign includes dedicated hashtags and plans for behind-the-scenes footage, essentially bringing followers into the front row. (Examiner)

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