Old Spice came out smelling good with their “Scent Responsibly” campaign, and the brand is on a roll, introducing “Internetventions” that spoof their own made-up products like “Executive Spray Tan Parties” and push-up muscle shirts.

Old Spice came out smelling good with their “Scent Responsibly” campaign, and the brand is on a roll, introducing “Internetventions” that spoof their own made-up products like “Executive Spray Tan Parties” and push-up muscle shirts. Each fake service has its own website and YouTube channel for Millennials to get a good laugh from and explore. (Adweek)