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Millennials are already thinking ahead about plans for parenthood, and the Ad Council wants to help make the lives of new parents easier with the mobile app Toothsavers, which turns brushing teeth into a game.

Jan 24 2014

Millennials are already thinking ahead about plans for parenthood, and the Ad Council wants to help make the lives of new parents easier with the mobile app Toothsavers, which turns brushing teeth into a game. Kids are encouraged to brush their teeth for two minutes twice a day, each time saving characters and playing alongside friends or family. (Ad Council)