The biggest buzz of the Grammys came from seven-time Grammy nominated artist Pharrell’s…hat. Comparisons to various pop figures like Smokey the Bear and the Hogwarts sorting hat went viral, but Arby’s came in with a real-time tweet that had even Pepsi and Hyundai saluting its Twitter game. Pharrell responded with his own kitschy quip, making it a hilarious exchange for fans of all brands to witness. (Adweek)
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