Ed Sheeran is launching two new ads to increase awareness of his new spicy sauce. 

Ed Sheeran is launching two new ads to increase awareness of his new spicy sauce. The British singer recently launched a hot spicy sauce Tingly’s Ted, named after its childhood nickname. Now, Ed Sheeran is publicizing his sauce with two new videos featuring himself and the mascot Ted, enjoying fried chicken in a pub. The videos were released on YouTube with the tagline “Why is Ed Sheeran sitting with a grumpy 6ft teddy in a diner?” Ed Sheeran is young Brits’ favorite music artist according to YPulse’s WE Music Report. (The Drum)