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We grew our youth intelligence to help you understand even more Gen Z & Millennial consumers by expanding our data collection from U.S.-only to Canada.
The daily youth insights and data you trust and depend on from YPulse now include data from young people in Canada. All YPulse syndicated behavioral, trends, and brand tracking will include a nationally representative sample of Canadian young consumers, starting with the first North American report released on July 7th, 2021.
Click here to read more about our data collection practices and other YPulse North America FAQs.
Or click here to read the 5 things you need to know about the Canadian expansion and the YPulse Brand Tracker.
In June we YPulse we launched THREE new newsletters to expand your understanding on three vital groups of young people. Our youth experts will be curating the news you need to know on:
Ready to become even smarter about Gen Z and Millennial consumers?
WESTERN EUROPE YOUNG CONSUMERS
Gen Z and Millennials are creating trends all over the world—and we’re expanding our coverage of young people to keep you up-to-date on all the most important news, data, and insights on these generations living in Western Europe.
BIPOC YOUNG CONSUMERS
Gen Z and Millennials are the most diverse generations to-date, with 50% of these generations identifying as BIPOC (Black, Indigenous, People of Color). To understand the next generations, brands need to understand BIPOC young people.
MILLENNIAL PARENTS
Millennials are now having more children than any other generation. They may have delayed parenthood, but they’re quickly becoming the dominant group of parents, and understanding how they’re raising their families is key for brands.
Highlight other important groups of young consumers. Much of this was based on client feedback.
BIPOC Spotlights
Read example>>
Millennial Parent Spotlights
Read example>>
All YPulse survey data, outside of the insights included in the spotlights, can be crosstabbed by Parent and BIPOC status with the Data Files and Pro Data dashboards.
In line with making our insights more accessible, we’re added regular video to our product offering. Check in weekly to view the new Video Update of the week, which will dive into the recent Trend or Special reports to help illustrate key takeaways and why they matter to you.
Representation in Action, Travel Post-COVID, and (recent one) to get started with your YPusle Video Update guide, Anastasia!
These are in the Videos tab on the website.
We launched two new industries modules:
Sports & Leagues on May 3, 2021
Leagues cover the major ones around the world in addition to all major domestic leagues, including Seria A, UEFA, International Rugby and more.
The Top YScore+ performers so far include #1 NBA, #4 UEFA Champions League, #8 Major League Gaming, and #9 Ultimate Fighting Championships (UFC).
Be sure you’ve read our Scouting Next Gen Sports Fans report before jumping in!
Retail on April 5, 2021
The Top performers by Loyalty so far include Amazon at #1, Target at #3, The Home Depot at #7, and Sephora at #10.
Heavy investment into new Pro Data Dashboard features and updates.
The key highlights to refresh you on a new Export Tool to download the results for multiple questions at once from the survey data dashboards to accompany the overhaul improvements to the Behavioral and Tend Data Data dashboards filters and layout. The coolest new feature in there was the Special Crosstab tool that unlocks custom audiences and insights from the survey data.
As for the Brand Data, we set it up so that you can view the Media Consumption insights specifically for users of your brand (with a dedicated dashboard view for it now) and easier access to survey data and insights on BIPOC young consumers (which is available for the survey data dashboards, too). Lastly, everyone should be using the new built-in ‘Performance Drivers’ analyses to identify which diagnostics are most important in driving your brand’s success.
Read the full Q1 Product Update Round-Up here.