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Videos

YPulse videos and webinars talk you through the biggest youth trends impacting brands today.

North America
TL;DR Trend Webinar: Mass Merch Mentality
As #WalmartHauls continue to go viral on socials and Walmart, Target, and Amazon co...
North America
Video Newsletter: Mass Merch Mentality
Young people (especially Gen Z) are known for their tendency towards ethical consum...
North America
Video Newsletter: Hobbies & Passions
The travel industry is recovering, travel TikToks regularly rack up billions of vie...
North America
Video Newsletter: Gen Z, Millennials and Travel in 2022
The travel industry is recovering, travel TikToks regularly rack up billions of vie...
North America
Video Newsletter: Brands and Pride Marketing
In 2020, we warned that brands should watch their marketing around Pride month, as ...
North America - Western Europe
What’s Trending: This Week’s Biggest TikTok Hashtags, Explained
Staying on top of the latest trends on TikTok, Gen Z's favorite app, could ...
North America
TL;DR Trend Webinar: Main Character Energy
The past two years have been a time of reevaluation, reassessment, and realizations...
North America
Gen Z 101: What motivates Gen Z?
Gen Z is fundamentally different from any generation that has come before them–wh...
North America
Video Newsletter: Main Character Energy
While reports of quitting, job switching, and an overall dissatisfaction with the s...
North America
Gen Z At Work
While reports of quitting, job switching, and an overall dissatisfaction with the s...
North America
Gen Z and Digital Investing: Is It Hype or a Generational Shift?
Digital investing is…. Everywhere. But how much about Gen Z's obsessi...
North America - Western Europe
[Watch] What’s Trending: #APIFamily & 3 More TikTok Hashtags, Explained
Staying on top of the latest trends on TikTok, Gen Z's favorite app, could be ...