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Video Update: Fits for the Feed

The niche microtrends and aesthetics that young consumers are fueling are gaining millions of views and sparking sales for the brands that can move fast enough to keep up. But how do their outfits online match up against their IRL fits?

In this video, I'll give a quick overview of our recent trend report, Fits for the Feed. We'll cover the difference between their social media and IRL styles, what they prioritize when thinking about fashion, and the surprising stats about the trends they're most into.

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