Subscriber-Exclusive: After Corona

May 21 2020

What comes next? Over half of 13-39-year-olds tell YPulse that there are changes they’ve made because of Coronavirus crisis that they would like to keep as part of their life. From shopping to entertainment, their new habits are sticking, transforming industries but also creating new opportunities for brands who pivot the right way. For brands looking to figure out the new normal, it’s essential to understand Gen Z and Millennials’ views on the future after COVID.