NEW GEN Z 101: Unlock & Outlast Microtrends

Insurance Report

Dec 29 2021

The pandemic significantly impacted young consumers’ personal finances, leading many to lose or drop their insurance coverage. But it also forced many young consumers to re-evaluate the importance of having insurance, which could indicate a coverage comeback. In this report, we dive into young consumers’ insurance status, and how insurance companies can reach them today.

Download the full report for insights on: 

  • How many Millennials have insurance coverage now, and how their opinions on insurance have shifted
  • What they’re looking for in their insurance policies
  • How Gen Z is entering the insurance market

Report length: 12 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in November 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: Their biggest financial priorities now, the biggest influences on their various types of insurance coverage, and their opinions on pet insurance.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, and Parent

You might also like...

North America
What Is Wellness? Trend Report
Gen Z and Millennials have come a long way from a diet-driven wellness culture, but the...
North America
Fashion Preference and Style Report
Trying to track with every #core and aesthetic trending on social media can feel like a...
Western Europe
NA vs WE: Who Are Online Celebs Influencing The Most?
How does young Europeans’ and North Americans’ affinity for online celebs compare? ...