The pandemic significantly impacted young consumers’ personal finances, leading many to lose or drop their insurance coverage. But it also forced many young consumers to re-evaluate the importance of having insurance, which could indicate a coverage comeback. In this report, we dive into young consumers’ insurance status, and how insurance companies can reach them today.
Report length: 12 pages
Furnishing and decorating their spaces, which brands and channels they’re using, and what home ownership means to their generation.
Building beauty and personal care routines, which brands they’re loyal to, and what drives their product discovery.
Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.
