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- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Insurance Report
The pandemic significantly impacted young consumers’ personal finances, leading many to lose or drop their insurance coverage. But it also forced many young consumers to re-evaluate the importance of having insurance, which could indicate a coverage comeback. In this report, we dive into young consumers’ insurance status, and how insurance companies can reach them today.
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- How many Millennials have insurance coverage now, and how their opinions on insurance have shifted
- What they're looking for in their insurance policies
- How Gen Z is entering the insurance market
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Report length: 12 pages
North America report based on on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in November 2021. Western Europe report based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, Italy, fielded in November 2021.
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: Their biggest financial priorities now, the biggest influences on their various types of insurance coverage, and their opinions on pet insurance.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, and Parent
Recent years' reports on this topic
- 2020Insurance Report
- 2019Insurance Report