Gen Z and Millennial research, trends, and insights
COVID-19 has significantly impacted young consumers’ personal finances, with their financial security taking one of the biggest hits. It’s no different when it comes to their views on insurance—and how many are buying it. COVID-19 has led to a cutback on spending and job losses, resulting in a drop in insured Millennials this year compared to last. But while they may be less likely to have insurance because of COVID-19, they are more likely to value it for the same reason.
This insurance report looks into the shifts from last year to this year of the pandemic, the types of insurance that are more valuable to Millennials because of COVID-19, and what Millennials want most when choosing insurance providers.
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Report length: 9 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded November – December 2020
Additional survey content for Pro users: Biggest financial priority, participation in insurance and other financial assets, how they purchased or received their insurance.