COVID-19 Special Report: Marketing During COVID-19

Gen Z and Millennial research, trends, and insights

One of the biggest issues that brands seem to be facing during the COVID-19 pandemic is how to appropriately message and market during an incredibly difficult and sensitive time. Some are trying to wait out the storm without making waves. But our research shows that young consumers expect that brands will take action, not only to fight COVID-19, but to help them to get through the crisis. This report delves into exactly what Gen Z and Millennials think brands should be doing right now, what marketing is appropriate (and what’s not), and what will be appreciated as the Coronavirus upends their lives.

You might also like...

Young People Are Driving Less, and Want Cars More Than Ever

Young consumers are commuting and driving less than they had before—but their interest ...

85% of Young Consumers Will Stop Buying A Brand They’re Loyal To Because Of Scandal

In this historic year, young people have been activating to stand up for their beliefs....

This Data Shows That Brands Need to Rethink Black Friday This Year

We got an early read on how young shoppers are feeling about holiday shopping, and Blac...