COVID-19 Special Report: Marketing During COVID-19

One of the biggest issues that brands seem to be facing during the COVID-19 pandemic is how to appropriately message and market during an incredibly difficult and sensitive time. Some are trying to wait out the storm without making waves. But our research shows that young consumers expect that brands will take action, not only to fight COVID-19, but to help them to get through the crisis. This report delves into exactly what Gen Z and Millennials think brands should be doing right now, what marketing is appropriate (and what’s not), and what will be appreciated as the Coronavirus upends their lives.