COVID-19 Special Report: How Millennials and Gen Z Are Surviving Quarantine

YPulse’s exclusive COVID-19 research shows that 96% of young consumers are now being impacted by the pandemic. To help brands understand how they can best reach and help Gen Z and Millennials during this time, we’re continuously surveying 13-39-year-olds in the U.S. to provide insights. These generations are using their own unique values and behaviors to cope with quarantine their own ways, relying on tech to connect them, distract them, and even calm them during the crisis. This special report delves into the realities of their quarantines, and what they’re doing to survive this time–which many young consumers fear will stretch on.