COVID-19 Special Report: Brand Action

Gen Z and Millennial research, trends, and insights

The Coronavirus pandemic is affecting the lives of young consumers in new and unique ways, swiftly creating a new reality that they are being forced to adjust to—and that will have long lasting and serious effects on these generations. YPulse research shows that 93% of young consumers now say they have been impacted by COVID-19. This staggering number of young consumers who feel affected by the crisis means that every single brand that targets these groups needs to take meaningful action to address their concerns and help them navigate these uncertain times. YPulse is carefully monitoring COVID-19’s impact on young consumers, and will be providing new data and insights for you weekly to cope with the crisis.

We also know that brands need actionable insights on what they should be doing right now. This COVID-19 Special Report focuses on what brands across industries can do to appeal to young consumers today—from social good efforts to campaigns that address their unique needs as they isolate at home, and their anxiety over the pandemic increases.

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