COVID-19 Special Report: Brand Action

The Coronavirus pandemic is affecting the lives of young consumers in new and unique ways, swiftly creating a new reality that they are being forced to adjust to—and that will have long lasting and serious effects on these generations. YPulse research shows that 93% of young consumers now say they have been impacted by COVID-19. This staggering number of young consumers who feel affected by the crisis means that every single brand that targets these groups needs to take meaningful action to address their concerns and help them navigate these uncertain times. YPulse is carefully monitoring COVID-19’s impact on young...