Brand Tracker Report: Super Bowl LIII Ads

In the age of advertising ADD, are Super Bowl ads just hype, with even the most memorable spots ineffective in shifting brands’ bottom lines? Our youth brand tracker has collected nearly 75,000 interviews with 13-39-year-olds across the last year, tracking over 550 brands across a variety of variables, including personality, momentum, influence, and relevance. Using that trended data, we’ve looked at brands who made big plays during the Super Bowl spots to see the impact of their ads (or in one case, non-ad), and determine what Super Bowl approaches won with young consumers. Brands We Tracked: Bubly, Budweiser, Bumble, Burger King, Doritos, Hyundai, Kia, Michelob Ultra, Olay, Pepsi, and Skittles