“Treat yo’self” has become a motto among Gen Z and Millennials who are looking for the extra encouragement to splurge. Indulgences are being encouraged as they increasingly spread the message that little luxuries are good for their mental health. Over nine in ten young consumers tell us that they like to treat themselves every once...
- Report
- Trend
- Report
- Trend
North America
YPulse Trend Report: Treat Yo’Self