YPulse Trend Report: Treat Yo’Self

“Treat yo’self” has become a motto among Gen Z and Millennials who are looking for the extra encouragement to splurge. Indulgences are being encouraged as they increasingly spread the message that little luxuries are good for their mental health. Over nine in ten young consumers tell us that they like to treat themselves every once in a while, and the majority say that indulgences are part of a healthy lifestyle. But what do these splurges look like, and how often are they occurring? What counts as a splurge or treat? From shopping to diet, we explored what their attitudes on...