For a while, the emergence of technology in the financial space was a competitive edge new players used over slow-to-evolve traditional institutions—but now the entire financial industry is in a fintech race. Young consumers’ digital preferences have reshaped the financial world, and they’re fueling the biggest trends in fintech. Robo-advisors, or digital platforms that provide financial advice through algorithms with little to no human interaction, and peer-to-peer payment apps are just some of the tools that have emerged. But how many Millennials are actually using these digital solutions, and what do young consumers really want from their financial services? Fintech Rising looks at the how Millennials are really behaving in this space, and what they want next.
