YPulse Trend Report: Talk the Talk

The way that young consumers communicate seems to mystify many. They’re hooked to their phones, and they have more ways of interacting than any generation before them. So how much are they texting, messaging, talking, posting on social media, emailing, and video chatting? We’re did a deep dive into their communication behaviors, and we found out their favorite way of communicating, what they think is dying out, how big a role visuals play in their everyday language, how their habits change with age, and more—including how they want brands to talk to them.