NEW GEN Z 101: Unlock & Outlast Microtrends

YPulse Trend Report: Home Sweet Home

Jan 30 2015

“Millennials are flocking to cities and deserting the ‘burbs…The next generation will be perpetual renters…They can’t afford to dine out, much less a down payment…” We hear a lot of speculation about Millennials and their future as homeowners, but fulfilling these stereotypes is not a part of their five-year plan. Hearing it from 18-32-year-olds themselves, we give you the State of the Union on Millennials and their home-buying plans, covering where the money is coming from, who they are trusting in the buying process, what cities they plan to live in, and much more. Young adults are taking their time in reaching this life moment, but the wait doesn’t make it any less important to them.

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