The 20 Biggest Millennial Wedding Trends (According to Millennials)

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

We asked 800 18-34-year-olds to tell us the new weddings traditions and trends they’ve seen…

Millennials do want to get married, just in their own way. According to our recent survey on weddings, 18-34-year-olds are prioritizing “comfort, personalization, and innovation” on the big day. Millennials are ushering the age of “bridechilla,” and Pinterest reports that “[t]he new direction of nuptials in 2017 is all about personalization and having fun,” with brunch weddings, personalized drinks stations, brides with natural hair, and off-the-shoulder wedding dresses as some of the biggest rising trends. We weren’t surprised by those findings, as our 2016 survey on wedding trends saw “experience over tradition” as one of the biggest themes. We told you then:  

“Not too surprisingly, throwing tradition to the wind was a major theme that Millennial wedding goers say they’re seeing at nuptials today. One 32-year-old female says that brides and grooms are, “Making it more about the experience and less about tradition.” “Non-traditional” came up again and again, when talking about cakes, dresses, ceremonies, engagement rings and more.”

To kick off wedding season this year, and continue to keep you ahead of the wedding trend curve, we once again asked Millennials to tell us the new traditions they’re noticing. Here are the top 20 they mentioned in our recent wedding survey:

*These were open-end response questions to allow us to capture the full range of trends that 18-34-year-olds are seeing. As with any qualitative question, the responses include those that are top of mind and those that are seen most. The list is ordered according to number of responses received, and alphabetically when ties occurred. 

What New Wedding Traditions Have They Noticed?

18-34-year-olds

  1. Hashtags / Social…
 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies