TikTok has discreetly launched TikTok Shop as its own app. It will offer personalized product recs, app-exclusive deals, in-app checkout, and customer support—expanding on the current TikTok Shop feature offerings. There’s been no big announcement, but obviously, spinning TikTok Shop off as its own platform opens it up to users beyond the main platform, and potentially makes it a more formal competitor to Amazon, et al. The app is currently available in Singapore, Malaysia, Thailand, and the Philippines—but considering the popularity of TikTok Shop in the U.S., we would not be surprised to see it here in the next year. YPulse data shows that 48% of 18-24-year-olds in North America have used TikTok Shop. (TechCrunch)
👀 Read more from YPulse: Half of Gen Z is Using TikTok Shop in 2026
