The Voice is going behind the scenes on TikTok Live. Starting today and running through the season 30 finale on December 14, creator and radio host Josh “Bru” Brubaker will lead a weekly companion livestream on the show’s official TikTok. It will start 20 minutes before each Monday broadcast and will continue through the televised show, featuring live interviews with artists and coaches, rotating celebrity co-hosts, and guest appearances. The show is pitching it as an “ultimate, unfiltered backstage pass,” with raw, unscripted reactions minutes after the performances. The show’s viral clips draw in young viewers on the platform, so the livestream is building on how fans already engage with the show. Plus, TikTok is one of the top places young people are discovering new artists and songs, and Live is built into their everyday scrolling experience. (The Hollywood Reporter)
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