Domino’s is teaming up with Minecraft to sell a pizza built for gaming nights. And, okay, maybe collecting some customer data. On October 26, the chain is launching a collaboration with Minecraft Dungeons II to promote the Domino, a rectangular personal pizza with a block shape fit for the game’s look. Rewards members who buy one online unlock in-game items, including an avatar skin, a cape, and the game’s first co-branded partnership pet, a Cheesy Cube. (Domino’s loyalty program finished out 2025 with more than 37M active users, BTW.) Non-members can enter a daily giveaway of 2K free game tokens through November 4 by submitting proof of purchase on a microsite, which gives Domino’s first-party data on customers outside its loyalty program. (Marketing Dive)
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