Welcome another brand merch purse to the scene. Okay, so this one isn’t quite as practical and doesn’t have the everyday wearability like the rest, but Chipotle’s “Big Ass Chipotle Bag” is playing on real fashion trends. Oversized bags really can get ridiculously large, but Chipotle’s is three feet wide, scaling up to promote their Family Meals. It’s only available through a sweepstakes for rewards members, though, unlike other recent food and snack handbags that have been catching our attention. Brands including Betty Crocker, Lidl, and Walmart have released novelty handbags in recent months, and Unreal Snacks even launched one on the NYFW runway this fall. The Unreal bag is also coming at a luxury price (a whopping $425) as part of their collaboration with designer Rachel Comey and is geared at their shared audience of Millennial women. But whether they’re high end or lean more toward the stunt marketing end of things like Chipotle’s, handbags as food marketing is becoming a huge trend to watch. (Marketing Dive)
👀 Read more from YPulse: Gen Z is Eating up Walmart’s Rotisserie Chicken Purse on The Viral List
