BTS got tens of thousands of fans to put their phones down.

BTS got tens of thousands of fans to put their phones down. At the start of the group’s current world tour, the opening song “Body to Body” comes with a simple request for the crowd to stop filming and to be present without devices. An author who attended the Brussels show reported that the stadium actually listened and argues that an invitation to unplug works better than a phone ban because fans keep the choice. Plus, a Heineken study of Gen Z and Millennial concertgoers found 55% admit they prioritize filming over being present, yet 60% say they’d enjoy shows more if they disconnected, and 13% rarely rewatch the footage. (Psychology Today)

👀 Read more from YPulse: 6 Ways Gen Z Wants Brands to Go Analog