Credit Karma targets Gen Z’s financial stress with their latest campaign. A new Accredited Debt Relief study found 45% of Gen Z respondents said their debt increased over the past year, while 60% said they’re often or always stressed about their finances. Credit Karma is hoping to meet that anxiety with a more emotional message about the confidence that can come with feeling financially in control. As part of their new “On Top of Your Money. On Top of Your World” campaign, the brand is rolling out five new ads. In the hero spot, a commuter rides a city bus while stressing over everyday expenses. But when the bus hits a speed bump, he gets the idea of using Credit Karma to help cover the costs—suddenly, the stress turns into relief, and he breaks into an impromptu dance with other passengers. (ADWEEK)
👀 Read more from YPulse: Are Gen Z Adults Surviving, Thriving, or Drowning Financially?
