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Converse is under fire for their latest social media ad.

Converse is under fire for their latest social media ad. Earlier this week, the brand pulled a post of K-pop singer Karina wearing a white skirt and holding a pair of Chucks by the laces from their Instagram after facing backlash from critics claiming the photo included racist imagery. The backlash quickly moved beyond criticism of the campaign to some people calling for the employees involved to be fired and others pushing for a boycott of the brand. The situation follows a trend of retailers and fashion brands facing criticism over products and campaigns many consumers perceive as racist. Just last month, Target pulled a children’s Halloween costume after critics said the outfit resembled a racist caricature. While some viewers have questioned whether the Converse ad was intentionally insensitive, it might not even matter. (CNN)

πŸ‘€ Read more from YPulse: Will Young Consumers Forgive a Canceled Brand?

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