McDonald’s put some of gaming’s most iconic foods on their menu. McDonald’s UK is teaming up with Xbox on “Side Missions,” a campaign inspired by six popular gaming franchises including Halo, Candy Crush, and World of Warcraft. The campaign features a limited-time menu based on foods gamers will recognize from their favorite titles. Think: McNuggets inspired by Halo’s moa nuggets and Cheese Bites reminiscent of Fallout 76’s BlamCo Mac & Cheese. Fans can also use their McDonald’s rewards points to unlock digital gaming goodies including emotes, skins, and even McDonald’s-inspired Master Chief Armor for Halo: Campaign Evolved. Gaming creators are promoting it through streams and social posts, while teasers and gaming-inspired packaging are bringing the collab to life. YPulse data shows there’s already an audience for this kind of crossover, too: 36% of 13-39-year-old Europeans are interested in brands creating gaming-themed food and drinks. (Creative Salon)
👀 Read more from YPulse: The Top 10 Ways European Gen Z Wants to See Brands in Video Games
