Boots launched a new multi-generational campaign. The brand says it’s “out with the old and in with the bold.” Their new “Give it Some Boots” platform highlights the “brutiful”—beautiful and brutal—moments of life that customers need self-care, healthcare, and beauty items for, and how Boots has them all at once. The ad spots span customers from young women navigating skin care to older women finding gray hairs, set to a reimagined version of “These Boots Are Made for Walkin’” by a young indie artist. It aims to show the beauty in life’s imperfect moments, which we know is the kind of messaging Gen Z likes to see. (Fashion Network, The Drum)
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