Macy’s is getting influencers hyped for Thanksgiving. The 100th parade is just under 100 days away, which really means the season of celebration is beginning. To kick it off, Macy’s invited a slew of influencers, from momfluencers to NYC stoop decorators, to the parade’s warehouse, where they could see some of the unannounced floats of the season and attend a huge feast. The event—other than the secret floats—was all documented for their social feeds, of course, from the red carpet entrance to rolls with their names on them. YPulse knows young consumers are not opposed to getting in the holiday spirit early (Summerween, we’re looking at you), and content inspires that speedy seasonal turnover. (NYT)
👀 Watch more from YPulse: Report Read Out: Halloween and Thanksgiving
