Instagram is ready to be on TV. YPulse recently called social media co-viewing a trend to watch, and our data shows 57% of 13-39-year-olds watch social media videos in-person together with friends / family members on a TV screen. Now, Instagram is leaning into the trend with its “Watch While” campaign, focusing on how feeds can be watched through the TV app while spending time with loved ones. The spots feature four creators who put Instagram on TV while doing anything from cleaning to painting their nails. Not only were the spots filmed in their real apartments, creators were also encouraged to say anything that they wanted while scrolling, giving the campaign an aura of authenticity. (AdAge)
👀 Read more from YPulse: 10 Trends to Know report: Co-viewing Social Content
