Disney and TikTok struck a short-form deal. We told you to keep an eye on Disney’s Verts feature integrating user-generated content, and the expansion is here. Under the deal, select Disney clips and characters will be available to make TikTok content with, and those posts will also appear on Disney+. Plenty of streaming platforms have started integrating vertical short-form into their apps as the line between social and TV blurs entirely, but TikTok itself has never appeared on another platform before. And because TikTok is such a massive discovery site for new movies and TV shows, Disney is certainly banking on this crossover pulling in new subscribers. (NBC)
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