Spain’s Gen Z World Cup star launched a clothing line with American Eagle. At just 19-years-old, footballer Lamine Yamal became a global name over the course of the World Cup. His first exclusive clothing line with American Eagle centers him for its back to school campaign, making him their first global ambassador and kicking off a five year deal. Yamal’s collection takes inspiration from his own personal style and is aimed at Gen Z, featuring baggy denim shorts, oversized shirts, and cargo trousers. Other brands have also recruited Yamal for campaigns, including Adidas and Beats by Dre. (Inside World Football)
👀 Read more from YPulse: The World Cup is Uniting Gen Z Across Regions—in 3 Stats
