Cora launched its first-ever period care commercial for Gen Alpha and Gen Z. YPulse has reported that over the years, marketing around periods has drastically changed to prioritize more openness and transparency. In its new commercial “Period Care: Schooled,” Cora takes the conversation around menstruation a step further. The brand reimagined a traditional health class in which a student pushes back on the idea that menstrual discomfort should be treated as a norm. The two-minute video uses a funny, nostalgic, and honest “myth-busting” format to earn Gen Alpha and Gen Z trust. The commercial is also timed perfectly for back-to-school season, during which many young people will have conversations around period care for the first time. (Trend Hunter)
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