IShowSpeed is headlining the new season of State Farm’s reality competition show. “Gamerhood” is coming back for its fifth season this summer on YouTube and Twitch, helmed by the Gen Z and Gen Alpha-favorite streamer. The season will include other award-winning streamers like PlaqueBoyMax, Emiru, JasonTheWeen, Marlon, and Cinna—and the brand’s Jake from State Farm character. The show revolves around them completing video games and physical challenges to win a prize of 100K gifted subscriptions to give out on Twitch. State Farm is also launching a 2D game that fans can partake in to win brand-themed merch made with lifestyle and gaming brand 100 Thieves. “Gamerhood” has already racked up 53M views from its first four seasons and by enlisting a name as big as IShowSpeed, it will likely rack up even more. (Marketing Dive)
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