Gen Z is the most supportive gen of brands celebrating America’s 250th birthday. The “congressionally appointed, nonpartisan organization” America 250 has a range of brand sponsors for events happening throughout this year, including sports games across four leagues, local events, and national events. According to a new Sports Business Journal report, 73% of Gen Z respondents are either “very likely” or “somewhat likely” to support brands taking part in these events, compared to 58% of Baby Boomers. America250’s current sponsors include Coca‑Cola Company, Walmart, Amazon, Oracle, FedEx, Lockheed Martin, Palantir, Coinbase, JPMorgan Chase, Chick‑fil‑A, and more. And while 58% of all adults said they were “not at all likely” to attend sporting events tied to America 250, 25% of 18-29-year-olds said they would. (Newsweek)
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