Lowe’s wants its content creator network to start pitching products. After launching the Lowe’s Creator Network last year, the brand is taking creator involvement a step further with Lowe’s Creator: Into the Blue. The new initiative allows its network of 28K creators to submit new product ideas and collaboration ideas for existing products that need more retail exposure. After its exclusive MrBeast toy set, the brand is likely hoping for more viral products that can reel in young shoppers—and spending parents. Beyond its creator network, Lowe’s has zoned in on creating unexpected experiences for young people, from its World Cup campaign with a 10-foot Lionel Messi inflatable to campaigns with A’ja Wilson, Jalen Brunson, and Live Nation Music. (Marketing Dive)
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