YouTube is set to draw in 30.7M U.S. Gen Alpha viewers this year. According to an eMarketer forecast, about two thirds of the gen, the oldest of whom are 13-years-old, will be watching YouTube this year. Its accessibility and plethora of attention-grabbing content have made it a rival of traditional TV and streaming services. YPulse data has long reflected this, with 73% of tweens saying they would rather watch shows on YouTube than on cable or streaming platforms. Our Media Consumption report also shows that 68% of parents say their kids watch video content weekly or more often on social media. The forecast proves that YouTube is central to how kids spend their screen time, watch content, and learn new information—and is only growing in influence every year. (eMarketer)
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