Crocs is the first U.S. footwear brand to embed TikTok Shop into a microdrama. Crocs has already had major success on TikTok Shop, ranking eighth in highest-revenue shops for April this year. They’re also no stranger to advertainment—in February, the brand released a five-part romance series that embedded its footwear and popular Jibbitz charms that amassed thousands of views. This time, they teamed up with commerce agency SuperOrdinary to release a seven-part microdrama series that follows an aspiring stylist who relives her first chaotic day on the job at a fashion company. The series, aptly called “Déjà Shoe,” will have featured products directly tagged in each episode so that viewers can browse and shop in an immersive and easy way. (Net Influencer)
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